Bliss Hoi An at ITB Berlin 2024: Elevating Sustainable Tourism
The world’s leading travel trade show and conference, ITB Berlin 2024, with the theme “Define the world of travel together” is taking place at the Messe Berlin Exhibition Center from March 5th to March 7th, 2024.
ITB Berlin is a globally reputable travel exhibition, attracting over 100,000 visitors, 10,000 exhibitors, and more than 5,500 booths from 170 countries and regions, including the participation of Bliss Hoi An Beach Resort & Wellness along with over 70 Vietnamese travel businesses.
Representatives from Bliss Hoi An are attending the ITB Berlin 2024 event at Messe Berlin.
Mr. Nguyen Giang Nam, Co-Founder & CEO representing Bliss Hoi An Beach Resort & Wellness, attends the event, stating that ITB is a significant trade fair in the global tourism industry, so Bliss Hoi An participates in ITB every year, not only in ITB Berlin but also in ITB Asia. Participating in ITB Berlin is a great opportunity for Bliss Hoi An Beach Resort & Wellness to promote the image of Vietnam as well as the image and products of Bliss Hoi An Resort in one of the most dynamic markets in the world.
Representatives from Bliss Hoi An, Mr. Nguyen Giang Nam, along with partners at the ITB Berlin 2024
The trade fair also helps Bliss Hoi An to understand and evaluate travel trends in 2024 and 2025. According to Ms. Duong Huyen, Founder of Bliss Hoi An, after participating in the fair for two days and attending many seminars and events, she noticed a positive sign of recovery in global tourism trends in general and in Germany in particular. This opens up many new opportunities for Vietnamese businesses as well as Bliss Hoi An Beach Resort to expand their market and connect with partners worldwide.