What to buy in Hoi An: 25+ Meaningful gifts for your family
Hoi An isn’t just celebrated for its enchanting ancient town but also known as a true shopping paradise with countless treasures. Wondering what to buy in Hoi An as a gift? Join us as we explore over 25 unique and meaningful gift ideas for your family in this guide!
Why is Hoi An a shopper’s paradise?

Hoi An is famous for its charming ancient houses, picturesque streets, and vibrant lanterns. However, it is also a haven for shopaholics. From tailor-made clothing and handmade lanterns to exquisite lacquerware and local delicacies, Hoi An offers a diverse shopping experience.
The allure isn’t just in the products themselves but also in the warm and friendly shopping atmosphere. Cozy stores, helpful staff, and the freedom to negotiate prices make shopping in Hoi An a delightful adventure. With so many options, it’s no surprise travelers often wonder what to buy in Hoi An during their visit.
Read more: Hoi An Old Town Tickets: A guide to exploring central Vietnam’s timeless heritage
What to buy in Hoi An – 25+ Suggestions just for you
Hoi An is often considered one of the best places in Vietnam to shop for meaningful souvenirs. What makes shopping here special is not the quantity of items, but the depth of craftsmanship, cultural value, and personal connection behind each product. Instead of mass-produced souvenirs, Hoi An offers items that are closely tied to local traditions, daily life, and skilled artisans.
Tailor – made clothing

Tailor-made clothing is the most iconic shopping experience in Hoi An. More than simply buying clothes, this is a chance to have garments created specifically for your body, style, and purpose. Hoi An tailors can make shirts, dresses, suits, coats, and even traditional-inspired outfits within just a few days. You choose the fabric, cut, and details, and attend fittings to fine-tune the final product. This experience is especially valued by travelers who struggle with standard sizing or want something truly personal.
Prices for tailor-made clothing in Hoi An vary depending on fabric and design. Simple shirts usually start from around 25–50 USD, while dresses range from 40–80 USD. Custom-made suits are more expensive, typically costing between 100 and 250 USD for good-quality materials and workmanship.
This option is ideal for:
- Fashion-conscious travelers
- Business travelers needing custom suits
- Couples wanting matching outfits
- Visitors staying in Hoi An for at least 2–4 days
Important tips:
Fabric choice matters greatly. Cheaper fabrics may look good initially but lose shape quickly. If you have sensitive skin, ask clearly whether the fabric is 100% natural or blended, as synthetic materials can feel uncomfortable in humid weather.
Where to buy:
The best tailor shops are located inside Hoi An Ancient Town, particularly along Tran Phu, Le Loi, and Nguyen Thai Hoc streets, where many long-established tailors are experienced with international customers.
Leather goods
One of the top suggestions for the question “What to buy in Hoi An?” as a gift for your loved ones is leather goods. These things in Hoi An are popular because they balance craftsmanship with everyday functionality. These items appeal to travelers who prefer souvenirs that can be used long after the trip ends.
Handcrafted leather bags, backpacks, wallets, belts, sandals, and shoes are widely available, often made in small workshops. Designs tend to be neutral and timeless, making them suitable for many lifestyles.
Leather goods in Hoi An are reasonably priced compared to many international destinations. Wallets and belts often cost between 15 and 40 USD, while leather bags, backpacks, or shoes usually range from 40 to 120 USD depending on design and leather quality.
Best for:
- Partners or spouses
- Parents or mature gift recipients
- Travelers who value durability and practicality
What to check before buying:
Inspect stitching, leather thickness, and flexibility. Genuine leather should feel soft but firm, not overly glossy. If buying shoes, try them on and walk around for comfort.
Where to buy:
Look for specialized leather boutiques in the Old Town and around An Hoi Bridge, where shops usually provide clearer pricing and better quality than roadside stalls.
Lanterns

Lanterns are a key symbol of Hoi An. They represent warmth, luck, and community, making them a meaningful souvenir rather than just a decorative object. These colorful lanterns, which come in various shapes and sizes, are hung along the streets, creating a shimmering, enchanting atmosphere. They are especially popular with families and travelers who enjoy home décor.
You can purchase lanterns made of paper, fabric, or bamboo to decorate your home or as a thoughtful gift for loved ones. Additionally, you can join lantern-making workshops to create your own one-of-a-kind lanterns, adding a personal touch to your experience in Hoi An.
Hoi An lanterns are among the most affordable souvenirs. Small lanterns typically cost around 30,000–70,000 VND, while medium and larger designs usually range from 80,000 to 150,000 VND depending on size and fabric.
Best for:
- Friends and relatives
- Families with children
- Home décor lovers
Practical advice:
Choose lanterns with removable frames for easy packing. If using them abroad, consider LED lighting instead of traditional bulbs.
Where to buy:
Lantern shops are spread throughout Hoi An Ancient Town, especially along Nguyen Thai Hoc Street and at Nguyen Hoang Night Market, where you’ll find the widest selection.
Local specialty foods
Hoi An is famed not just for its handicrafts but also for its delectable local specialties. When visting Hoi An, you must try its various cakes. Sesame cake, banh it and banh mi Hoi An are all beloved by locals and tourists alike. The sesame cake is known for its fragrant, crispy texture, banh it offers a chewy exterior and a sweet, savory filling, while banh mi Hoi An is filled with a generous and unique stuffing. These treats are sure to satisfy your taste buds. Additionally, you can also find local jams, candies, and cashews as perfect gifts for family and friends.
Hoi An silk products

Silk is one of the most famous products of Hoi An. With a long history of silk production, Hoi An has created high-quality silk products that are popular worldwide. You can find silk items such as ao dai (traditional dress), scarves, dresses, and shirts at specialty silk shops in Hoi An. These items are lightweight, easy to pack, and suitable for both casual and formal occasions.
Hoi An silk products are not only known for their excellent quality but also for their diverse designs, ranging from traditional to modern styles. You can choose products that match your preferences and style. Owning a piece of Hoi An silk not only provides you with a beautiful fashion item but also helps preserve and promote the local traditional silk-making craft.
Silk items in Hoi An are priced according to fabric quality and tailoring. Silk scarves generally cost between 15 and 40 USD, while silk dresses or ao dai can range from around 80 to 200 USD, especially for custom-made pieces.
Best for:
- Fashion-oriented travelers
- Parents or older relatives
- Travelers looking for high-value but lightweight gifts
Important note:
Not all silk is pure silk. Ask whether the product is 100% silk or blended. People with sensitive skin should test the fabric before buying.
Thanh Ha pottery products
Thanh Ha pottery is one of Vietnam’s famous traditional craft villages. The products from Thanh Ha are made from natural clay, skillfully crafted by artisans to create unique pottery that embodies traditional cultural elements. You can find Thanh Ha pottery items such as vases, teapots, bowls, plates, and statues at souvenir shops in Hoi An.
Thanh Ha pottery products are not only functional but also highly aesthetic. The decorative patterns on these pieces often carry deep meanings, showcasing the delicacy and craftsmanship of the artisans. Owning a piece of Thanh Ha pottery is a wonderful way to bring home a part of Vietnam’s rich cultural heritage.
Thanh Ha pottery is available at various price points. Small decorative items usually start from about 20,000–50,000 VND, while larger or more detailed pottery pieces can cost between 100,000 and 300,000 VND.
Best for:
- Art and craft enthusiasts
- Home décor lovers
- Travelers interested in traditional Vietnamese culture
Buying advice:
Choose smaller items if you plan to travel further, and always ask for protective packaging.
Where to buy:
The best place is Thanh Ha Pottery Village itself, where you’ll find the widest range and more authentic pieces. Selected souvenir shops in the Old Town also carry smaller items.
Hoi An artwork and photography

Hoi An, with its ancient charm and cultural fusion, has become an endless source of inspiration for artists. When considering what to buy in Hoi An in terms of art, you can’t miss the stunning paintings. You’ll easily find lacquer paintings, silk paintings, and woodcut art depicting the daily lives of the locals, the old houses, or the breathtaking natural landscapes. Each painting tells a unique story, reflecting the talent and soul of the artist.
Additionally, Hoi An is known for its distinctive artistic photography. These photos, often taken by talented photographers, capture the most beautiful moments of the ancient city. Owning a painting or a photo of Hoi An not only allows you to preserve beautiful memories but also makes for a meaningful gift for yourself or a loved one.
Artwork and photography prices vary widely depending on size, medium, and artist reputation. Smaller paintings or photo prints often start from around 30–80 USD, while larger framed works can cost 100 USD or more.
Ideal for:
- Art collectors
- Photography lovers
- Travelers seeking emotional keepsakes
Tip:
Ask about the artist or photographer behind the work; knowing the story adds meaning to the piece.
Where to buy:
Look for small art galleries and independent studios in the Ancient Town, where works are often curated and authentic.
Jewelry & accessories
Hoi An is also an ideal destination to find unique jewelry and accessories. The shops here offer a variety of handcrafted jewelry, meticulously crafted from natural materials such as silver, gold, gemstones, and pearls. The bracelets, rings, earrings, and necklaces are deeply rooted in Vietnam’s folk and traditional styles, often adorned with elements characteristic of Hoi An’s culture.
In addition to jewelry, other accessories such as handbags, scarves, and hats are also highly sought after in Hoi An. The handmade leather bags, shoes, and wallets are crafted from high-quality materials, with sophisticated and modern designs that can easily complement various fashion styles. These make for ideal gifts when you’re looking for something special and refined. So, when pondering what to buy in Hoi An, jewelry & accessories are definitely attractive choices.
Jewelry prices in Hoi An depend largely on materials used. Simple silver jewelry often ranges from 20 to 80 USD, while pearl or gemstone pieces usually start at around 50 USD and increase based on quality and craftsmanship.
Best for:
- Fashion-focused travelers
- Compact, elegant gifts
- Visitors who enjoy handcrafted accessories
Things to keep in mind:
Some people are allergic to silver alloys or plated metals. Ask about material composition and choose higher-purity metals for sensitive skin.
Where to buy:
Jewelry boutiques in Hoi An Ancient Town and reputable stalls at Nguyen Hoang Night Market are the safest options.
Coffee & tea

Hoi An is famous not only for its beautiful scenery but also for its specialty coffee and tea. You can find handcrafted coffee beans that capture the distinctive flavors of the region. Hoi An coffee is made from high-quality, pure coffee beans, meticulously roasted to create an irresistible aroma and a rich, unforgettable taste. If you’re a coffee lover, this will be a perfect gift to enjoy at home.
In addition to coffee, tea is also a popular gift among tourists visiting Hoi An. The town is known for its jasmine tea and lotus tea, both offering refreshing, aromatic flavors that are beneficial to health.
Local food souvenirs are generally very affordable. Packaged snacks such as sesame cakes or local sweets usually cost between 20,000 and 60,000 VND per pack, while coffee beans and tea products typically range from 100,000 to 300,000 VND per package.
Best for:
- Coworkers and extended family
- Budget-conscious travelers
- Food lovers
Practical tip:
Always check expiration dates and choose sealed packaging suitable for air travel.
Where to buy:
Shop at Hoi An Central Market or specialty food shops near the Old Town, which usually offer better packaging for travelers.
Tips for shopping in Hoi An
Knowing what to buy in Hoi An will help you choose the most unique and memorable items. To have an enjoyable and effective shopping experience, it’s important to keep in mind a few tips below to avoid risks and ensure a memorable shopping trip.
Choose reputable stores

One important tip when shopping in Hoi An is to choose reputable stores, especially in the Ancient Town. This area is home to many shops selling handicrafts, souvenirs, and tailored clothing. Look for shops with good recommendations from previous visitors or ask locals for trustworthy addresses. This will help you avoid purchasing fake or low-quality items. Reputable stores usually offer beautiful products, reasonable prices, and attentive customer service.
Bargain when shopping
Bargaining is a part of the shopping culture in Hoi An, especially at markets or small shops. When shopping in these places, don’t hesitate to ask for the price and try to negotiate for a better deal. Shop owners in Hoi An are often willing to offer discounts if you buy multiple items or if you’re good at negotiating. However, always remember that bargaining should be done politely and in a friendly manner. This will not only help you save money but also create a more enjoyable shopping experience.
The best time to shop

The timing of your shopping is also an important factor when visiting Hoi An. If you want to avoid the crowds and shop comfortably, try visiting stores early in the morning or late in the afternoon. During peak hours, especially on weekends or during festivals, the Old Town can get very crowded, making it difficult to find your favorite items. Moreover, the ambiance in Hoi An is very pleasing in the early morning, and you can enjoy the peaceful surroundings while shopping and exploring.
Bring cash and credit cards
When shopping in Hoi An, it’s advisable to bring both cash and a credit card. While many stores in Hoi An accept card payments, some smaller shops or market stalls may only accept cash. Make sure to carry enough cash for easy payments at these places. Additionally, you can withdraw money from ATMs located in the center of Hoi An if necessary. Having both payment methods prepared will make your shopping experience more convenient without any hassles.
FAQs – What to buy in Hoi An?
Shopping in Hoi An can be both exciting and overwhelming, especially with the wide variety of handcrafted goods, souvenirs, and local specialties available throughout the town. To help you shop more confidently and make informed choices, we’ve gathered answers to the most frequently asked questions about what to buy in Hoi An, where to shop, and what to keep in mind when choosing gifts and souvenirs.

What are the most popular things to buy in Hoi An?
The most popular items to buy in Hoi An include tailor-made clothing, lanterns, silk products, leather goods, handmade pottery from Thanh Ha Village, artwork and photography, jewelry, and local specialty foods such as sesame cakes, coffee, and tea. These items are closely connected to Hoi An’s craftsmanship and cultural heritage.
Is tailor-made clothing in Hoi An really worth it?
Yes, tailor-made clothing is one of the most worthwhile purchases in Hoi An, especially if you stay at least two to three days. You receive a personalized garment made to your measurements, with the freedom to choose fabric and design. The experience itself is often as memorable as the final product.
How much should I expect to spend on souvenirs in Hoi An?
Hoi An offers souvenirs for all budgets. Small items such as lanterns, local snacks, and pottery can cost from 20,000 to 150,000 VND, while higher-value items like silk clothing, leather bags, or custom-tailored outfits can range from 1,000,000 VND to several million VND, depending on quality and customization.
Where is the best place to shop in Hoi An?
Hoi An Ancient Town is the best area for shopping, especially for tailor-made clothing, silk, leather goods, jewelry, and artwork. Nguyen Hoang Night Market is ideal for lanterns and souvenirs, while Hoi An Central Market is best for local food specialties. For authentic crafts, visiting nearby craft villages such as Thanh Ha Pottery Village is highly recommended.
Are Hoi An souvenirs authentic or mass-produced?
Many souvenirs in Hoi An are handmade or locally produced, especially tailor-made clothing, lanterns, pottery, and artwork. However, like any tourist destination, some mass-produced items exist. To ensure authenticity, shop at specialized stores, craft villages, or galleries rather than generic souvenir stalls.
Can I bargain when shopping in Hoi An?
Bargaining is common at markets and night markets in Hoi An, but less expected in boutiques, tailor shops, and galleries. A polite and friendly approach is appreciated, and small discounts are often possible, especially when buying multiple items.
Is it safe to buy jewelry in Hoi An?
Yes, but you should pay attention to materials. If you or the recipient has sensitive skin, ask about metal composition, as some people may be allergic to silver alloys or plated metals. Choose reputable jewelry shops that clearly explain materials and pricing.
What food souvenirs from Hoi An are easy to bring home?
Popular edible souvenirs include sesame cakes, banh it, local jams, roasted cashews, packaged coffee beans, and jasmine or lotus tea. These items are widely available, affordable, and usually come in sealed packaging suitable for air travel.
How should I pack fragile items like lanterns or pottery?
Most shops in Hoi An are experienced in packing items for travel. Ask for protective wrapping, especially for pottery or framed artwork. Lanterns are usually foldable and easy to pack flat in your suitcase.
How many days should I spend shopping in Hoi An?
One full day is usually enough for general shopping. However, if you plan to order tailor-made clothing or visit craft villages, staying at least two to three days allows enough time for fittings, adjustments, and relaxed shopping. To make sure you stay connected while exploring and shopping in Hoi An, you can follow this easy guide on how to install eSIM.
Hoi An is not just an attractive tourist destination but also a shopping paradise with countless exciting things waiting for you to discover. With these suggestions on what to buy in Hoi An, we hope you’ve found the perfect gifts to bring back for your family and friends. Don’t forget to visit Bliss Hoi An Beach Resort & Wellness to enjoy a complete holiday experience. Contact us now at hotline 0912.060.558 to book a room and experience our top-notch services.





