Bliss Hoi An participated in ITB Berlin 2026, strengthening global tourism partnerships

by Tina Nguyen March 9, 2026 282

Three productive and inspiring days at ITB Berlin 2026, one of the world’s largest and most prestigious travel trade fairs, came to a successful close for Bliss Hoi An. Held annually in Berlin, the event brought together thousands of tourism professionals, travel companies, hotels, and industry organizations from around the world. Bliss Hoi An’s participation in this year’s ITB Berlin provided an important opportunity to showcase the resort and promote Vietnam as a premier travel destination. It also allowed the team to reconnect with long-standing partners and explore new opportunities within the international tourism market, particularly in Europe.

Reconnecting with international partners and industry friends

During the three-day event, representatives of Bliss Hoi An Beach Resort & Wellness met with many valued partners, tour operators, travel agents, and tourism professionals from various countries. These meetings created valuable opportunities to reconnect with long-time collaborators, exchange insights about the global travel industry, and discuss future strategies for attracting more international travelers to Vietnam.

*During the three-day event, representatives of Bliss Hoi An met with many valued partners, tour operators, travel agents, and tourism professionals from various countries*

The meetings with partners and guests from Germany were especially meaningful. The German market has long been one of the most loyal and supportive international markets for Bliss Hoi An. Over the years, many German guests have developed a strong affection for the resort and have often chosen to stay for extended holidays, enjoying the peaceful coastal atmosphere, authentic Vietnamese culture, and the warm hospitality offered by the resort.

The continued trust and support from German partners and travelers have remained a great source of motivation for the entire Bliss Hoi An team.

Presence of the Vietnamese ambassador to Germany

The participation of diplomatic representatives and national tourism promotion activities at international events like ITB Berlin has played an important role in helping Vietnamese tourism businesses, including Bliss Hoi An, expand their global presence

A highlight of the event was the presence and remarks of the Vietnamese Ambassador to Germany. In his speech, the ambassador emphasized the strengthening relationship between Vietnam and Germany, particularly in the areas of economic cooperation, cultural exchange, and tourism development. He also highlighted the strong potential for further tourism collaboration between the two countries, noting that Vietnam has increasingly attracted European travelers thanks to its natural beauty, rich cultural heritage, and steadily improving tourism services. The participation of diplomatic representatives and national tourism promotion activities at international events like ITB Berlin has played an important role in helping Vietnamese tourism businesses, including Bliss Hoi An, expand their global presence.

Promoting Vietnam and the Indochina region

With global travel trends increasingly focusing on experiential travel, sustainable tourism, and authentic cultural experiences, Vietnam, and particularly destinations like Hoi An, has continued to attract growing interest from international travelers seeking meaningful and immersive journeys

Through meetings and networking activities at ITB Berlin 2026, Bliss Hoi An introduced international partners to the unique appeal of Vietnam as well as the tourism potential of the Indochina region. With global travel trends increasingly focusing on experiential travel, sustainable tourism, and authentic cultural experiences, Vietnam, and particularly destinations like Hoi An, has continued to attract growing interest from international travelers seeking meaningful and immersive journeys. The discussions during the event also helped the Bliss Hoi An team gain valuable insights into emerging travel trends, enabling the resort to further refine its products and services to meet the evolving expectations of international guests.

Commitment to long-term partnerships

Following three successful days at ITB Berlin 2026, Bliss Hoi An strengthened valuable partnerships and opened new opportunities for future cooperation aimed at bringing more international visitors to Vietnam. Bliss Hoi An reaffirmed its commitment to working closely with global partners and building long-term relationships based on trust, reliability, and shared success. The resort also expressed sincere appreciation to all partners and friends who took the time to meet and exchange ideas during the event, and it looks forward to welcoming many of them to Bliss Hoi An again in the near future.

The successful participation of Bliss Hoi An in ITB Berlin 2026 marked an important milestone in the resort’s ongoing efforts to expand its international partnerships and promote Vietnam’s tourism potential to global markets. Through meaningful meetings, productive discussions, and valuable exchanges with partners and industry professionals, the event helped reinforce long-standing relationships while opening new opportunities for future collaboration. Bliss Hoi An remains committed to working closely with global partners to bring more international travelers to Vietnam and to continue delivering authentic, memorable hospitality experiences. The resort looks forward to welcoming many partners and guests to Bliss Hoi An in the near future.

Author

Tina Nguyen

Tina Nguyen is a travel and hospitality writer based in Hoi An, sharing first-hand local guides for Bliss Hoi An Beach Resort & Wellness. From hidden beaches and authentic street food to wellness escapes and the best times to visit, she helps travelers experience the real charm of Central Vietnam — written from someone who calls it home.

View all posts →