Hoi An jewelry guide: Best shops, prices & What to buy
Hoi An is one of Vietnam’s most enjoyable places to shop for jewelry, thanks to its rich craft traditions and the many small workshops that still handcraft pieces on-site. From silver and pearls to gemstones and custom-made designs, the town offers a wide range of choices for every style and budget. Whether you’re looking for a meaningful souvenir or a personalized gift, buying Hoi An jewelry is a memorable experience that combines artistry, culture, and good value.
Why Hoi An is a great place to buy jewelry
Many travelers choose to buy jewelry in Hoi An because the town is known for beautiful handmade craftsmanship, reasonable prices, and unique designs that are hard to find elsewhere. Hoi An has many small, family-run workshops where artisans create jewelry directly on-site using silver, gemstones, pearls, or custom-made designs. This gives visitors confidence in the quality and authenticity of what they’re buying.

Hoi An is also a popular shopping destination in general, from tailor-made clothing to traditional handicrafts, so jewelry naturally becomes a meaningful and practical souvenir. Many visitors enjoy choosing a ring, bracelet, or necklace as a personal keepsake connected to their trip. The calm, friendly atmosphere of the ancient town makes browsing and shopping for jewelry even more enjoyable.
In short, travelers often buy jewelry in Hoi An because it’s beautiful, well-priced, reliable in quality, and a lovely way to bring home a piece of their experience in this charming town.
Types of jewelry available in Hoi An
Hoi An offers a wide variety of jewelry styles, making it a great place for travelers to find something meaningful—whether it’s a simple everyday piece or a unique design inspired by local culture. As you walk through the ancient town or explore the night market, you’ll easily come across many different types of jewelry, each with its own charm and story.

Handmade silver jewelry
This is the most popular type of jewelry in Hoi An. Many shops craft their silver pieces directly on-site, from rings and bracelets to pendants and earrings featuring traditional motifs or Cham-inspired patterns. Hoi An’s silver jewelry is known for its fine details, lightweight feel, and a blend of modern and cultural aesthetics.
Gold and white gold jewelry
Several reputable jewelry stores in the old town offer gold and white gold pieces with elegant, refined designs. While not as common as silver, gold jewelry in Hoi An is appreciated for its craftsmanship, durability, and timeless style, making it a thoughtful gift or a piece for special occasions.
Pearl jewelry
Pearls are a regional specialty in Central Vietnam, especially those sourced from Cham Island. Shops in Hoi An sell both saltwater and freshwater pearls in a range of shapes, colors, and price points. Many travelers choose pearl earrings, necklaces, or bracelets as souvenirs because of their simple yet sophisticated beauty.
Gemstone and semi-precious stone jewelry
Ruby, sapphire, topaz, amethyst, quartz, and many other stones can be found easily in local shops. Some artisans also create customized gemstone pieces by pairing stones with silver or gold settings to produce unique designs. Prices depend on the quality and size of the stones.
Boho-style handmade jewelry
For those who enjoy a more relaxed, youthful look, Hoi An’s night market and handmade boutiques offer colorful pieces made from beads, leather, or fabric. These items are affordable, easy to mix and match, and great for gifting.
Custom-made jewelry
Custom-made jewelry is one of the main reasons many travelers love shopping in Hoi An. You can bring your own design, choose your preferred materials, or have your name engraved on a piece. Many shops can complete custom orders within a few hours to a day, making it a wonderful way to bring home a unique keepsake from your trip.
Best Hoi An jewelry shops
With so many jewelry stores spread across the historic streets of Hoi An, choosing the right place to shop can be overwhelming for visitors. Each store has its own strengths, some specialize in fine silverwork, others focus on pearls or gemstones, and several are well-known for custom-made pieces. The list below highlights the most reputable and highly recommended jewelry shops in Hoi An, helping you quickly find the one that best matches your style, budget, and shopping preferences. Each shop offers a distinct atmosphere, ensuring you can discover a memorable piece to bring home as a keepsake from your trip.
Lotus Jewelry Hoi An
- Address: 82 Tran Phu Street, Hoi An
Lotus Jewelry is widely admired for its exquisite silver craftsmanship and elegant designs. The pieces here feature fine details and smooth finishing, perfect for those who appreciate a refined, minimalist style. Staff members are knowledgeable about materials and are always willing to explain the crafting process, giving customers added confidence in the quality they’re purchasing.
Hoi An Silver Shop

- Address: 94 Bach Dang Street, Hoi An
Hoi An Silver Shop appeals to travelers who enjoy modern, simple jewelry that is easy to wear and easy to style. The shop is small but cozy, giving off a warm, local feel. Prices are reasonable, making it a great choice for anyone looking to buy beautiful gifts or souvenirs without spending too much.
Gemstone Art Hoi An
- Address: 122 Tran Phu Street, Hoi An
For gemstone lovers, Gemstone Art is one of the best places in town. The shop displays a wide variety of stones, including ruby, sapphire, topaz, amethyst, and quartz, in a clean, elegant layout. Many designs here lean towards a sophisticated, mature style. For high-value stones, the store also provides certificates, offering peace of mind for buyers.
Lotus Pearl Hoi An
- Address: 20 Nguyen Thai Hoc Street, Hoi An
Lotus Pearl specializes in saltwater pearls from Cham Island and freshwater pearls from Central Vietnam. The designs are classy and understated, perfect for those seeking a timeless and meaningful gift. Customers appreciate the shop’s transparency, especially when staff guide them through the differences between pearl types and quality levels.
Hung Silver & Handicraft Jewelry
- Address: 53 Le Loi Street, Hoi An
Hung Silver carries a strong traditional charm. The designs often take inspiration from Cham patterns and Vietnamese folk art, creating a rustic but authentic feel. This shop is ideal for visitors who want jewelry that captures the spirit and heritage of ancient Hoi An.
Tailor Jewelry Hoi An
- Address: 68 Nguyen Thai Hoc Street, Hoi An
Tailor Jewelry is the go-to place for custom-made pieces. You can bring your own design, choose materials, engrave names, or adjust sizes. Many orders can be completed within a few hours while still maintaining excellent craftsmanship. It’s a perfect option for those who want a truly unique and personalized souvenir.
Hoi An night market jewelry stalls
- Address: Nguyen Hoang Night Market, Hoi An
The night market is the best place to find cute, affordable jewelry. Stalls here sell bead bracelets, leather pieces, charms, boho-style accessories, and simple silver items. It’s an ideal spot for young travelers or anyone looking to buy multiple small gifts at budget-friendly prices.
Custom Gem & Silver Workshop
- Address: 36 Phan Boi Chau Street, Hoi An
This workshop is known for letting customers be part of the creative process. You can pick your own stones, select settings, and discuss ideas directly with the artisans. Each finished piece feels highly personal and meaningful, perfect for travelers seeking a special custom-made keepsake.
Hoi An jewelry prices
Jewelry prices in Hoi An vary depending on the material, craftsmanship, and type of store you visit. Overall, prices here are considered reasonable compared to major cities, thanks to local production and family-run workshops. Below is a detailed price overview to help you plan your budget before shopping.
Silver jewelry prices
Silver is the most popular choice in Hoi An, and prices are generally competitive.
- Silver rings: 150,000 – 350,000 VND
- Silver necklaces: 250,000 – 600,000 VND
- Silver bracelets: 300,000 – 700,000 VND
- Handcrafted silver pendants: 200,000 – 500,000 VND
Most reputable shops use high-quality 92.5 silver with bright color and durable shine.
Pearl jewelry prices
With Cham Island nearby, Hoi An has access to quality saltwater and freshwater pearls. Prices depend on luster, shape, size, and origin.
- Pearl earrings: 300,000 – 1,500,000 VND
- Single-pearl necklaces: 500,000 – 2,500,000 VND
- Multi-pearl necklaces: 1,000,000 – 6,000,000 VND
- High-grade saltwater pearls: 2,000,000 – 8,000,000 VND
Saltwater pearls, especially those from Cham Island, tend to be more expensive.
Gemstone and semi-precious jewelry prices
Prices depend heavily on the type of stone, color, clarity, and cut.
- Small gemstone pendants: 200,000 – 500,000 VND
- Semi-precious stone rings (quartz, topaz, amethyst…): 300,000 – 1,200,000 VND
- Ruby/sapphire rings: 1,500,000 – 6,000,000 VND
Certified precious stones: priced higher but guaranteed in authenticity
Gold and white gold jewelry prices
Though not as common as silver, several shops offer well-crafted gold pieces.
- Gold or white gold rings: 1,500,000 – 5,000,000 VND
- Small gold pendants: 1,000,000 – 3,000,000 VND
Intricate designs may cost more depending on weight and workmanship
Gold jewelry in Hoi An is appreciated for its neat finishing and classic look.
Handmade and boho-style jewelry prices
A favorite among young travelers and those looking for budget-friendly gifts.
- Beaded bracelets and handmade pieces: 30,000 – 150,000 VND
- Leather or fabric jewelry: 50,000 – 120,000 VND
- Charms and fashion accessories: 20,000 – 80,000 VND
This type of jewelry is ideal for casual wear or small souvenirs.
Custom-made jewelry prices
Custom jewelry is a signature service in Hoi An. Prices vary based on design complexity, materials, and size.
- Custom-made rings: 300,000 – 1,200,000 VND
- Name engraving or laser engraving: 50,000 – 150,000 VND
- Complex designs or pieces with precious stones: from 1,000,000 VND
- Completion time: 2 to 24 hours
Custom-made pieces are popular for couple rings, personalized gifts, or one-of-a-kind souvenirs.
If you’re staying at Bliss Hoi An Beach Resort & Wellness, your jewelry shopping experience becomes even easier. The resort offers private transportation service that can take you directly to the best jewelry shops in Hoi An, ensuring a smooth and comfortable trip without worrying about transportation. If you choose to order a custom-made piece, our team can also assist in receiving your jewelry on your behalf while you continue exploring the town or enjoying the resort. With personalized support and attentive service, Bliss Hoi An helps make your jewelry shopping experience convenient, stress-free, and truly memorable.
How to choose a reputable Hoi An jewelry shop?
Choosing a trustworthy jewelry shop in Hoi An is important, especially when you’re buying silver, pearls, or gemstones. While the town has many excellent stores, quality can vary, so it helps to know what to look for. These simple guidelines will make your shopping experience easier and more enjoyable.
Look at the craftsmanship carefully: Good craftsmanship is usually the clearest sign of a reliable shop. When you hold a piece of jewelry, check whether the lines are neat, the surface is smooth, and the details are sharp. High-quality handmade jewelry always feels solid, clean, and well-finished, not rough or loosely assembled.
Ask about the materials used: Don’t hesitate to ask questions. Most reputable stores will gladly explain the purity of their silver, the type of pearls they sell, or the origin of their gemstones. Clear and confident answers often indicate that the shop takes pride in its products and wants customers to understand what they’re buying.
Request certificates for gemstones or valuable pearls: If you’re buying ruby, sapphire, or high-grade pearls, it’s reasonable to request a certificate. Reliable shops usually provide documentation or sealed packaging that lists the stone’s characteristics. It’s a simple step that helps you feel secure about your purchase.
Check online reviews before you visit: Google Maps and TripAdvisor are helpful for seeing real feedback from other travelers. Stores with consistent positive reviews, photos from customers, and comments about good service are usually a safe choice. If a shop has repeated complaints about quality, it’s better to avoid it.
Ask about after-sales services: Professional stores often offer support such as cleaning, resizing, polishing, or repair. Knowing what services are included helps you choose a shop that will still assist you even after you’ve left Hoi An.
Pay attention to how staff communicate: Friendly and patient staff are a good sign. When a store is open to explaining details and giving you time to choose, it shows confidence in its products. On the other hand, if someone pushes you to buy quickly or avoids your questions, it’s a red flag.
Compare a few stores before buying: Prices can vary, so it’s smart to look at two or three shops before deciding. Comparing helps you understand the general price range and makes it easier to recognize fair, transparent pricing.
FAQs about buying jewelry in Hoi An
Many travelers have questions before buying jewelry in Hoi An, about quality, pricing, authenticity, and where to shop. Below are the most common questions and answers to help you feel confident and informed before making a purchase.

Is Hoi An jewelry good quality?
Yes. Hoi An is known for high-quality handmade silver, pearl jewelry, and semi-precious stones. Most reputable shops produce their pieces locally, ensuring good craftsmanship and transparent quality.
Are prices in Hoi An cheaper than in big cities?
Generally, yes. Because many shops are family-run and produce jewelry on-site, prices are often more reasonable compared to Hanoi, Ho Chi Minh City, or tourist malls. Silver and custom-made pieces offer especially good value.
Can I buy real pearls in Hoi An?
Yes. Many shops sell authentic saltwater pearls from Cham Island as well as freshwater pearls. Look for stores that provide clear explanations and certificates if you’re buying higher-grade pearls.
Do Hoi An jewelry shops offer custom-made designs?
Absolutely. Custom-made jewelry is one of the town’s specialties. You can bring your own design, choose materials, and receive a finished piece within a few hours to a day.
How can I tell if a shop is trustworthy?
Look for clean craftsmanship, clear explanations about materials, certificates for gemstones or pearls, and positive online reviews. Friendly and transparent staff are also a good sign.
Do gemstone purchases come with certification?
Many reputable shops provide certificates for ruby, sapphire, topaz, and other high-value stones. If you’re buying something expensive, it’s reasonable to ask for documentation.
Are prices fixed or negotiable?
Prices in well-established jewelry stores are usually fixed, especially for silver, pearls, and gemstones. However, handmade or boho-style items in the night market may allow for small negotiations.
How long does custom jewelry take to make?
Simple designs like engraved rings or pendants can be completed in 2–4 hours. More detailed pieces may take 12–24 hours. Most shops can accommodate tight travel schedules.
Is it safe to buy Hoi An jewelry from the night market?
The night market is great for budget-friendly handmade or fashion jewelry. However, for silver, pearls, or gemstones, it’s better to shop at reputable stores for guaranteed quality.
Can Hoi An jewelry be shipped internationally?
Some shops offer international shipping, especially those specializing in custom-made pieces. It’s best to ask in advance about cost and delivery time.
Buying Hoi An jewelry is more than just a shopping stop, it’s a chance to bring home a piece of the town’s creativity and craftsmanship. With skilled artisans, fair prices, and plenty of unique designs, you’ll easily find something that suits your taste or makes a thoughtful gift. No matter what you choose, a jewelry piece from Hoi An will always remind you of the charm, warmth, and character of this beautiful ancient town.





