In three days from March 7-9, 2023, Bliss Hoi An Beach Resort & Wellness and the VVietnam National Administration of Tourism delegation opened a booth in the area of Vietnam joint booth led by the Director General of the Vietnam National Administration of Tourism, Nguyen Trung Khanh, officially participating in a series of exciting activities at the ITB Berlin International Travel Fair 2023.
ITB Berlin is the largest international travel fair in the world. Every year, the fair attracts the participation of more than 10,000 exhibitors from nearly 190 countries and territories around the world to introduce and promote destinations, products, and services.
At ITB Berlin 2023, the Vietnam joint pavilion is designed in an open space with the highlight of 3 unique and iconic models representing 3 regions: Khue Van Cac (Hanoi), Cau Pagoda (Hoi An), Ben Thanh Market (Ho Chi Minh City), and many promotional images of Vietnam’s unique and attractive tourist products.
The message Vietnam strongly promoted at the fair was "Live life to the Fullest in Vietnam". The Director General affirmed that Vietnam is ready to welcome international visitors to fully experience a vibrant Vietnam, with beautiful natural landscapes, sunny beaches, and rich culture and attractive cuisine.
Bringing the common spirit of Vietnam, representing Bliss Hoi An at ITB Berlin this time are Mr. Nguyen Giang Nam and Ms. Huyen Duong – co-founders of the resort. Bliss Hoi An is considered a very attractive beach resort product for the international market, a perfect haven for foreign tourists to enjoy a quiet vacation, help regenerate energy, and enjoy life.
This resort is highly appreciated by criteria such as: its geographic location on the pristine Binh Minh beach, only 30 minutes away from Hoi An’s ancient town; the new and modern facilities; the unique architectural style that is both nostalgic for an ancient Hoi An, while bringing the very local modern beauty of Indochina architecture; physical and mental health care facilities such as spa, restaurant, gym, infinity pool, massage jacuzzi, children’s play area, etc., all encircled within the resort without having to travel far.
According to the Vietnam National Administration of Tourism, in 2022, the number of international tourists to Vietnam is estimated at 3.5 million, while the total number of domestic tourists is estimated at over 101.3 million. Only Quang Nam will welcome nearly 4.8 million visitors and tourists in 2022, an increase of 13 times over the same period in 2021.
The participation and promotion of tourism promotion and promotion programs, along with the increasing tourism demand of domestic and international tourists after the epidemic, have opened up a promising picture for the tourism industry in Vietnam in general and in Quang Nam in particular, especially beach resort products like Bliss Hoi An.
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