Pho Hoi An – A rich traditional flavor in the heart of the ancient town
Discover the unique essence of Pho Hoi An, a beloved dish steeped in the ancient town’s culture. Amidst the myriad of culinary delights in the land of Quang, pho Hoi An emerges as a gentle yet profound variation. It’s a unique rendition, deeply infused with the breath of heritage town, distinct enough to stir the heart. Enjoy it authentically at Bliss Hoi An Beach Resort & Wellness.
Exploring pho Hoi An: When to eat, what to try
When the town is cloaked in quiet charm and golden light. Most local vendors open from 6:00 AM, serving steaming bowls at just 40,000 – 60,000 VND (~$1.50 – $3). It’s a simple, soothing start to the day – one that locals never rush.
Beyond the classic rare beef pho, Hoi An also offers gentle variations: comforting chicken pho with clear broth, or dry-style pho where noodles and soup are served separately for a fun twist in texture and taste.
Where to find the most authentic Hoi An Pho?
Pho wasn’t born in Hoi An, but upon arriving here, it swiftly donned a new spirit – approachable, understated, and utterly refined. The very first pho vendors appeared at the crossroads of Nguyen Thai Hoc and Le Loi, and around Le Nghia Pagoda, serving laborers returning late at night or more affluent households seeking a light, comforting supper.

Mr. Hai Ta’s pho, Mr. Lien’s pho, Ms. Thong’s pho… these names now reside only in memory, yet the flavors they perfected still echo in every authentic bowl of pho found in the ancient town today.
Today, you can still visit Pho Lien, Pho Tung, Pho Mai, Pho Tien, and more, to rediscover those age-old tastes. While they no longer operate as humble street stalls, the timeless spirit remains intact within every tender slice of meat and every ladle of crystal-clear broth.
If you prefer a more refined setting that still captures the essence of Hoi An, consider enjoying a bowl of pho within a resort that embodies the ancient town’s spirit – like Bliss Hoi An Beach Resort & Wellness.
5 famous pho restaurants in Hoi An
Whether you’re a curious traveler seeking authenticity or a seasoned foodie chasing depth of flavor, these handpicked spots will lead you to some of the most unforgettable bowls of pho in the ancient town. Let’s explore.
Pho Lien – A Bowl of Heritage in Every Spoonful
Located at the intersection of Le Loi and Phan Chau Trinh streets, Pho Lien is a 70-year-old family-run eatery that embodies Hội An’s culinary soul. Its clear, naturally sweet broth is slow-simmered with beef bones, roasted onions, cinnamon, and ginger, then finished with crushed roasted peanuts and annatto oil for a rustic flair. The noodles, made from sun-dried rice sheets, are thicker and chewier, true to Central Vietnamese style.

The rare beef pho is the must-try dish – thin slices of beef gently cooked by the steaming broth, served with fresh herbs and pickled papaya for a tangy contrast. Prices range from 35,000 to 50,000 VND (~$1.50 – $2.15 USD), making it an authentic and affordable experience.
Pho Tung – Tradition in Every Drop of Broth
Hidden in a quiet alley at 51/7 Phan Chau Trinh, Pho Tung draws regulars with its rich broth simmered for over 12 hours. Using beef bones and warm spices like star anise and cinnamon, the soup is aromatic and deeply savory without being heavy. The noodles are perfectly firm, and the balance of herbs and chili sauce allows diners to tailor each bite.

Both the rare beef pho and chicken pho are excellent, each capturing different nuances of Hội An flavor. A bowl here costs 40,000 – 60,000 VND (~$1.75 – $2.60 USD), ideal for a comforting breakfast in a low-key setting.
Pho Tien – Quietly Excellent, Comfortably Local
Located at 133 Tran Hung Dao, Pho Tien offers a relaxed setting and clean, classic flavors. The broth is clear and lightly seasoned, highlighting the quality of the beef and spices without overwhelming the senses.

A standout here is the dry-style pho, where noodles are served separately and tossed in savory sauce with peanuts and shallots, accompanied by a side of broth. It’s a creative twist on the traditional. Prices run between 35,000 – 50,000 VND (~$1.50 – $2.15 USD), well worth it for those seeking a local yet refreshing variation.
Pho Nguyen – Cozy, Friendly, and Full of Heart
Found at 104 Nguyen Truong To, Pho Nguyen charms diners with its homey vibe and friendly service. The broth is bold yet balanced, and customers are welcomed with free refills of herbs, sprouts, and peanuts – adding to the sense of abundance and hospitality.

Try the rare beef and flank pho, rich with layered textures and just the right amount of spice. At only 40,000 VND (~$1.60 USD) per bowl, this spot is a true local treasure for those who appreciate generosity and authenticity.
Pho Lucky – A Hidden Gem Worth Finding
Located at 42 Nguyen Dinh Chieu, slightly away from the tourist core, Quan Pho Lucky delivers bold flavors and hearty portions. The broth is so rich and flavorful that it hardly needs any added condiments – just a squeeze of lime and a handful of herbs will do.

The rare beef pho is the house favorite, always hot and loaded with fresh toppings. For 50,000 VND (~$2.00 USD), it’s an excellent deal for a satisfying, no-frills local dining experience that leaves a lasting impression.
What makes pho Hoi An so distinct from other regions?
If you’ve tasted the refined Hanoi pho or the rich, creamy Saigon pho, you’ll quickly notice that pho Hoi An follows its own unique path. The noodles aren’t the fresh, soft kind; instead, they’re made from sun-dried rice paper, cut into thick, slightly firm strands. This rustic chewiness perfectly suits the taste of Central Vietnamese people.
The broth here doesn’t have a strong beef fat flavor. Instead, it’s crystal clear and subtly sweet, made from simmered bones with roasted onions, cinnamon, star anise, and ginger. The beef is blanched separately in a round ladle, cooked just enough to keep it tender and sweet. What truly sets Hoi An pho apart is a spoonful of crushed peanuts, a touch of annatto oil, and crispy fried shallots – simple yet signature flavorful additions.
Beyond a bowl of Pho: A cultural narrative
More Than a Meal, It’s a Way of Life. In Hoi An, pho isn’t merely sustenance – it’s a vital thread in the fabric of daily life. The people of Hoi An don’t rush their pho. On a cool morning, they order a bowl of rare beef pho, slowly savoring each delicate bite, much as meticulously the ancient traditions that define their town. Pho here becomes a dish deeply interwoven with memory: it’s the breakfast shared with grandparents, a mother’s thoughtful gift during exam season, or the lingering warmth on a quiet, empty street.
Without needing excessive “modernization,” pho Hoi An holds its distinguished place amidst a myriad of other culinary delights. For no matter how many variations emerge, people will always seek out that which is truly authentic and heartfelt.

The secret to an unforgettable bowl of pho Hoi An
A truly authentic and delicious bowl of Hoi An pho comes not just from its ingredients, but from the meticulous care of the cook. The rice for the noodles must be a fragrant, sticky variety. The beef is carefully selected, favoring cuts with fine grains and less fat, typically beef shank or flank. The broth is simmered from marrow-rich beef bones, infused with ripe papaya, roasted onions, dried squid, ginger, cinnamon, and star anise to create a naturally sweet aftertaste and a captivating aroma.
Hoi An cooks never cover the bone-simmering pot and consistently skim off impurities to ensure the broth remains crystal clear. Before serving, the noodles are quickly blanched to soften, and the beef is briefly dipped to retain its sweetness. Then, everything is neatly arranged in the bowl – the rich broth is poured over, topped with green onions, crushed peanuts, and a touch of annatto oil – creating a masterpiece that delights both the eyes and the palate.
How to savor pho Hoi An to its fullest essence?
A truly authentic bowl of Hoi An pho isn’t just for your taste buds – it’s meant to be experienced with your entire being. You should enjoy it hot, adding a touch of Hoi An’s distinctive, pungent chili sauce, along with some fresh basil, slivered green onions, and raw bean sprouts. As the broth still steams enticingly, take a deep, soulful breath – that’s the scent of the historic town in the early morning, the aroma of flickering cooking fires dancing beside tiled rooftops.
Hoi An pho doesn’t demand exotic delicacies; it simply asks that you eat it with an open heart. Do that, and it will whisper to you a truly unique story of this land.
Bliss Hoi An Beach Resort & Wellness – Where traditional flavors are elevated
Nestled peacefully along Binh Minh Beach, Bliss Hoi An is more than just a luxury retreat; it’s a sanctuary that preserves the very essence of local cuisine. At the resort’s restaurant, pho Hoi An is prepared with authentic precision, from the freshest local ingredients to the traditional cooking methods employed by chefs native to Quang Nam province.

Within this elegant yet nostalgic setting, savoring a bowl of Hoi An pho at Bliss Hoi An is when your taste buds and your soul truly connect with a realm of cherished memories.
If you’re seeking a place to unwind, relax, and genuinely experience Hoi An with every sense – from the briny taste of the sea to the sweet notes of a pho bowl – then Bliss Hoi An Beach Resort & Wellness is the ideal destination.